Explore and discuss the main business aspects involved in the export process;
Analyze critical dimensions of marketing strategies, promotion, market intelligence, negotiation, logistics, price formation and export contracts; and
Simulate the strategic steps of the export process.
This course is promoted by Focus RI in partnership with Abest, Abicab, Abiepan, Abihpec, Abilux, Abimapi, Abimaq, Abimo, Adinee, Abis, Ibrac, Ibravin, INP and Organis.
Only associated companies of these entities may participate.
|1||Motivations, expectations and scenarios|
Export: strategy for competitiveness and main aspects
|• Presentation of the course and methodology
• Analysis of national and international export scenarios.
• Strategically think about export: why export? What is export? Impacts of exports on companies
• Main strategic dimensions of the export process; think the company: organizational variables; the product: mercial study; the origin: national regulatory aspects.
|2||Trade promotion: missions, fairs and rounds||• How important is international trade promotion? What is promotion? How to elaborate and execute it? Main dimensions and aspects of international trade promotion.|
|3||Market Intelligence: Prospecting and Analysis |
|• How can market studies be strategic tools for export decision making? How to structure a market study and which bases to use? Presentation of databases for market research.|
|4||International marketing: positioning and adaptation|
Laboratory / case
|• How can I prepare and adapt my product / services to target markets? Analysis of the target market (positioning).|
|• Como negociar com potenciais compradores? Quais os estilos de negociação? Como ter negociações de sucesso no mercado internacional? Como planejar uma negociação?|
|6||Business Speech (opcional)||• Análise dos business speeches; comentários finais.|
São Paulo: 4/4, 18/4, 2/5, 16/5, 6/6 e 13/6
Porto Alegre: 18-19/05, 8-9/06 e 23/06